Milk Bar at Philips stadium
Boerûh Melk is an exclusive product, super food made from the "holy grass" of the Philips Stadium field in Eindhoven. Over the time the football field grass has become an object of worship and superstition. A lot of expectations and emotions are related to those particular grass fields. It is holy and untouchable.
Collective 'Contemporary Wild' takes advantage of this taboo and upgrades the waste grass of football pitch into milk. Grass is not only a living carpet to play on but also an important source of nutrition.
Project created for exhibition FC DDW, curator Jules van den Langenberg; DDW 2015, Eindhoven, NL
Promotion campaign Boerûh Melk, 2015
Reseach documentation: from field to milk.